profession of sales

A talented sales entrepreneur who built a thriving public company, Russ Berrie understood the critical role that sales plays within the business enterprise. At the Russ Berrie Institute for Professional Sales at William Paterson University, students can earn a Bachelor of Science Degree in Sales (one of the first programs of its kind in the world), gaining skills in the classroom and through hands-on experiences, including in the state-of-the-art Russ Berrie Professional Sales Laboratory.

Selected Recent Grants

Russ Berrie Institute National Sales Challenge To empower high school students for careers in professional sales and engage them in the first annual New Jersey high school sales competition, which provides opportunities for students to gain selling knowledge and industry experience, network with industry professionals, and access coaching sessions for building related skills.